Post by account_disabled on Nov 29, 2023 3:45:38 GMT
They have only recently caught the attention of content marketers. Studies show that three times as many U.S. adults listen to podcasts every month now as they did a year ago. And, by 2020, podcast ad revenue is expected to exceed $100 million, thanks in large part to the continued popularity of smartphones, as shown in the chart below. Podcast Image Source This medium offers multiple opportunities for content marketers and customer success teams. For example, you could create a service-related podcast where experts explain in detail how to use and troubleshoot your product. Or, you could host a thought leadership event where leaders discuss hot topics in your industry.
If you have the right audio setup, make podcasts a regular part of your content Phone Number List calendar and provide value-driven information, just like a blog. Guides, industry interviews and news highlights are great ways to engage your audience. If you don’t have the resources to launch a podcast, you can get marketing attention through sponsorships or advertising on podcasts related to your niche. If you choose the right partner, this can be a great way to stay connected with your target audience, as most podcasts produce episodes at a weekly pace. Online Courses Many people are interested in learning and developing professional skills, and as a business owner, you are considered an expert in your industry.
You and your team have information that others find valuable. When you synthesize this information into an online course, you can keep your audience engaged with your website and establish yourself as a thought leader in your industry. Additionally, online courses can be a great way to share knowledge about something you are passionate about. What’s more, they can complement your other business activities and even provide an additional revenue stream or help you grow your email list.
If you have the right audio setup, make podcasts a regular part of your content Phone Number List calendar and provide value-driven information, just like a blog. Guides, industry interviews and news highlights are great ways to engage your audience. If you don’t have the resources to launch a podcast, you can get marketing attention through sponsorships or advertising on podcasts related to your niche. If you choose the right partner, this can be a great way to stay connected with your target audience, as most podcasts produce episodes at a weekly pace. Online Courses Many people are interested in learning and developing professional skills, and as a business owner, you are considered an expert in your industry.
You and your team have information that others find valuable. When you synthesize this information into an online course, you can keep your audience engaged with your website and establish yourself as a thought leader in your industry. Additionally, online courses can be a great way to share knowledge about something you are passionate about. What’s more, they can complement your other business activities and even provide an additional revenue stream or help you grow your email list.