Post by account_disabled on Dec 2, 2023 5:48:45 GMT
If you have all of that in place, that’s amazing… but it doesn’t end there! A key issue with most companies is that they don’t have the necessary processes in place to feed the inbound marketing efforts. Some questions there:
Client Success – Within your staff, who is responsible for following up with a client to ensure their success? Was the project’s success applicable for sharing in your online portfolio? Developing a use case? A Buy Bulk SMS Service customer testimonial? Feeding your newsletter that’s distributed to other customers and prospects?
Referrals – If you had success with a client, are you asking them to spread the word for you? Do they have an industry colleague in another department or at another company they can personally share your success with.
Surveys – Are you capturing survey data to understand how the prospect found you, why they selected you, and how you could improve the ability for the next prospect to self-service and connect with you for their next project.
Analytics – Are you utilizing heat maps, user flows, campaigns, event tracking, and A/B testing to optimize your digital presence and make it easier for the next prospect to engage with you online.
Dashboards – Do you have simple dashboard that assist your team understand the overall health of your inbound marketing efforts online and how they can contribute to its success?Are you taking all of that information and improving your efforts? Alright… let’s get to work.