Post by account_disabled on Dec 2, 2023 5:49:40 GMT
James Daily James DailyLast Updated: Monday, October 8, 2018 5 minutes read
You already know that you do not have the marketing budget to compete with the “big boys.” But the good news is this: the digital world of marketing has equalized the field like never before. Small businesses have a host of venues and tactics that are both effective and low-cost.
One of these, of course, is content marketing. In fact, it can be the most cost-effective of all marketing strategies. Here are content marketing tactics that every small business should be utilizing:
Networking and Collaboration
Local businesses understand the value of networking – establishing Country Email List relationships with other businesses in a community for mutual benefit. In the digital word, the same can be done. Networking can occur in a number of ways:
Establish a LinkedIn profile and join all related groups. Participate in discussions within those groups, get yourself known as an expert in your business niche, and make connections. Those connections can result in business coming your way, through referrals and recommendations.
Locate related businesses and blogs and establish relationships with these owners/bloggers.
Set up mutually beneficial relationships, promoting one another. Be mindful, though, that these relationships must be with reputable and related sources, or you could suffer SEO penalties. When you set up these cross-relationships, consider collaborating through bundled promotional campaigns, coupon offers, etc. This will increase your customer base and spread your brand to other audiences.